A click-and-mortar gallery for South Asian art

F.N.SOUZA - HEAD


F. N. Souza – ‘Head’ – acrylic and black marker pen on colour printed paper

Published: 15:26 March 2, 2016 (Gulf News)

By Jyoti Kalsi (Special to Weekend Review)

This month, Artiana will hold its first auction of 60 lots that include paintings, works on paper and sculptures by modern masters and contemporary artists

Artiana, an online auction platform for modern and contemporary South Asian art will hold its first auction from March 17 to March 21. The 60 lots on sale include oil and acrylic paintings, works on paper and sculptures by modern masters and leading contemporary artists from South Asia such as S.H. Raza, F.N. Souza, Ganesh Pyne, M.F. Hussain, Akbar Padamsee, Jehangir Sabavala, Sakti Burman, Laxma Goud, Himmat Shah, Ismail Gulgee, Senaka Senanayake and George Keyt.

The artworks can be viewed at Artiana’s viewing gallery in Business Bay, Dubai, and online at www.artiana.com. The auction will commence at 6pm on March 17 with the final sales beginning at 7pm on March 21. Registered buyers can also place advance bids. A unique feature of this virtual auction house is that it does not charge a buyers’ premium on sales.

Artiana has been founded by Lavesh Jagasia, an art connoisseur, collector and consultant, who runs the Dubai-based art consultancy, The Fine Art Advisory, and art publishing company, The Serigraph Studio, which collaborates with leading South Asian artists to create high-quality serigraphs of their works.

“Artiana bridges the gap between traditional and online auction houses with a unique click-and-mortar hybrid that offers personalised client consultations, printed auction catalogues and a viewing gallery, along with timed online auctions that are accessible to people living in different time zones, and in-house delivery and logistics infrastructure. Our aim is to offer collectors of South Asian art from around the globe an opportunity to acquire genuine artworks at fair prices. We want to redefine and streamline the auction process, and create a seamless and transparent interface between buyers and sellers, that delivers the excitement of art auctions through the convenient medium of the internet,” Jagasia says.

“As a collector, I know how stressful it is to make quick bidding decisions in the charged, competitive atmosphere of an auction house. Buyers also have to keep in mind the buyers’ premium that ranges from 20 to 35 per cent of the sale price, while making their bid. With our state-of-the-art proprietary auction application software, registered buyers can bid from the comfort of their home, and from any android or iOS device, either before or during the auction. With no premium or taxes to pay, buyers will pay exactly the amount they have bid, while sellers will get access to a global market as well as the best possible price,” he adds.

The artworks will be displayed at Artiana’s viewing gallery in Business Bay, Dubai until March 16. For viewing appointments and buyer registration, write to info@artiana.com

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